SEO has become an integral part of every digital marketing program. However, many commit the mistake of going for short term SEO and fail to have a sustainable online presence. Focusing on long term SEO can be rewarding in many ways, and here are six solid reasons to prove the same.
- Continual change in search engine algorithms
One of the peak issues concerning digital marketing is the continuous change effected by Google in search engine algorithms. The main intention behind this change was to bring to the marketplace high quality, spam free sites. However, a number of websites could not strongly face the challenges brought forward by these changes, and suffered loss in terms of search ranking and online visibility.
Therefore it is of significant concern that you think about your SEO campaign on a long term basis, considering the search algorithm updates taking place from time to time. A premier digital marketing agency in Delhi can help you powerfully maintain your SEO rankings and traffic in the face of such updates or changes.
- Continuous SEO boost search rankings
Contrary to the notion held by many business owners, there is no one-shot procedure in SEO. Although you may bag a high rank for a certain period of time, you might lose your rank if your SEO activities slow down or stop. In other words, for sustainable results you must indulge in continuous SEO or hire a professional.
- Fresh content leads to good SEO
Unisphere Research conducted a survey which revealed that 46% of the participants update content for a minimum of once in a week. Updating fresh content on a regular basis is not only good for your business, but it is also a major requirement with changes in search algorithms.
As every successful provider of digital strategy in Delhi will tell you, you must focus on content to succeed in your digital marketing campaign. Just like expired medicine, content ceases to be relevant if it is not updated or maintained. Given this, long term SEO and content generation becomes crucial.
- Keeping pace with the era of mobile internet
The recent years have seen an exponential rise in mobile internet as mobile web technology increasingly gains ground, more so with the proliferation of web-enabled devices such as tablets, Smart phones, and other appliances.
This makes it imperative for digital marketers and business owners to watch out for the ongoing and upcoming trends, and accordingly include mobile marketing in their digital marketing plans. The most important thing is to optimize the sites for both desktop and mobile internet users, through responsive web design.
- Website rankings are affected by social signals
Long term SEO taking the social media platform into account leads to social media engagement, which revolves around building good relationships and trust with the target audience. When developed for a long period of time, such engagement results in substantial social signal authority which eventually has a positive impact on website rankings.
- You’re not the only one adopting SEO techniques
Your competitors are also indulging in long term SEO campaigns, with the objective of putting their pages and websites on top of search engine result pages. In a single industry, there are several websites, each employing SEO and digital marketing techniques to the best extent possible in order to gain that golden position in search results. This is the place, where websites can grab most of the organic traffic. Hence you must indulge in long tern SEO campaigns to secure your place in these results.
The online marketplace is continually evolving, and SEO tactics have to keep pace with the changes. If you hire a premier digital marketing agency in Delhi for long term SEO programs, the team will continually evaluate and research on the changing algorithms, and accordingly maintain your online presence for better search rankings.